Business Process
Lead-to-Customer
From a lead first showing interest to becoming a fully onboarded customer.
Stages
Lead capture→Qualification→Nurture→Close→Onboarding
Why it matters
Sales and Marketing usually own different halves of this process, which is why leads fall through the gap between them — a lead marketing generated but sales never followed up on fast enough, or a deal sales closed that never actually got onboarded properly.
Where automation fits in this process
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