Buyer Guide

How Much Does a Website Migration Cost?

Migration cost gets underestimated for one specific reason: people price the new site and forget to price the migration itself — content, redirects, and SEO parity are usually a bigger line item than the rebuild. This guide covers what actually drives the cost of moving off a platform, not just building a new one.

What drives cost up or down

Large volume of existing content/pages to migrate and redirect↑ Pushes higher

A small, well-organized site with clear content to move↓ Pushes lower

Custom plugin functionality with no direct equivalent on the new platform↑ Pushes higher

The site is mostly static marketing pages with no complex logic↓ Pushes lower

Strong existing search rankings that need to be preserved deliberately↑ Pushes higher

A new, low-traffic site with little ranking history at risk↓ Pushes lower

Timeline

—A small marketing site (under ~20 pages) can often migrate in 2-4 weeks including redirect mapping.
—A large content site or one with custom functionality typically runs 6-12+ weeks, most of it in content/redirect mapping, not the new build itself.
—Rushing the redirect and structured-data parity step is the single most common cause of a migration losing search visibility.

FAQs

Will we lose our Google rankings during a migration?

Not if it's handled deliberately — redirect mapping, preserved URLs where sensible, and structured-data parity are a scoped technical process in any migration we do, not an afterthought. Rankings loss almost always traces back to a migration that skipped this step.

Should we migrate off WordPress specifically, or is that overkill?

Depends on why you're asking — see our Decision Hub entry on migrating off WordPress for the honest factors, since 'should I migrate' and 'what does migrating cost' are two different questions.

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