Decision
Should I rebuild my website?
Short answer
If the current site can't rank, load fast, or convert, yes — but scope it as an engineering project with real information architecture, not a re-skin.
Leans yes if
- —The current site is a template that doesn't rank, load fast, or convert visitors
- —You need a content-heavy or programmatic-SEO architecture the current site can't support
- —Nobody on your team can modify the current site without the original agency
Leans no if
- —The current site performs fine and the actual problem is content or marketing, not the platform
- —The issues are fixable (specific bugs, missing pages) without a full rebuild
Go deeper
Have a project in mind?
Tell us what you're trying to automate or build — we'll reply with next steps, not a sales pitch.